UI/UX Design Leader + Web Design
Mobile app, website, and landing pages.
In-Store is an app that helps shoppers to get the best price when they are shopping in-store. They scan the product’s codebar and the app will show a list of online sites where the item is sold for less. With this information, the shopper can request the clerk to match the price.
I collaborated with this start-up designing a mobile application that was useful, usable and delightful for shoppers, understanding their goals and context-of-use. I had in mind the benefits that it will generate–happy customers and increased sales for local stores. My main goal was to make the tasks easy and intuitive, minimizing the steps to get the best prices, with a simple visual design and simple interaction.
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