PROFESSIONAL SUMMARY
Strong professional with 20+ years of proven experience in product design, graphic design, art direction, and production within software development, marketing, and advertising.
Creative, self-starter with a passion for exciting design with a solid focus on user-centric design.
Strategic thinker with a foundation in advertising principles to better understand market trends and desired results.
Demonstrated ability to translate corporate brand concepts into sophisticated marketing and advertising experiences for web, mobile, print, outdoors, and broadcast.
Ability to develop and create integrated campaigns to increase revenue and enhance image and awareness in the marketplace.
Active learner and educator training new team members on the nuances of the marketing world.
Collaborative partner working to better drive fluid communication and streamline operations.
Drive compelling insight into state-of-the-art marketing tools, user flows, and experiences tailored to specific clients in the buying process.
Solid research and development capabilities, including interviewing, surveying, and conducting user testing.
CORE COMPETENCIES
Graphic Design / Advertising / Relationship Building / Collaborative Partnerships / Strategic Thinker / Project Manager / Corporate brands / Processes and Policies / Increased Revenue / Analytical Thinking / Creative / Active Learner / Educator
PROFESSIONAL EXPERIENCE
Faithlife, LLC. Chandler, AZ – September 2020 - Present
Senior Product Designer
Effectively facilitate product vision by researching, conceiving, wire-framing, sketching, prototyping, and mocking up user experiences for various devices and interfaces.
Appareo Systems, LLC. Tempe, AZ – April 2019 - June 2020
Senior Product Designer
Effectively facilitate product vision by researching, conceiving, wire-framing, sketching, prototyping, and mocking up user experiences for various devices and interfaces.
Identify design problems and usability to implement intuitive and data-driven solutions. Bringing these ideas from concept to final hand-off development.
Create detailed visual design specifications to implement interactions and animations.
Create a consistent design language and expand a pattern library.
Present designs, creative ideas, and solutions to stakeholders.
JDA Software, Scottsdale, AZ – October - December 2018
UX Designer Consultant
Effectively improve the user experience for JDA support websites.
Create process flows, wireframes, and prototypes.
Successfully carry projects from sketches to prototypes and onto the final SalesForce platform.
Develop new user-facing features and solutions to simplify data search and discovery.
Verizon Enterprise Solution, Chandler, AZ – March 2016 - August 2018
UI Designer Consultant
Effectively design page layouts and interactions for e-commerce, web pages, and websites.
Create and implement design assets, including user requirement specifications, storyboards, wireframes, and prototypes.
Collaborate with various stakeholders and partners to identify strategic design solutions.
Drive fluid communication about designs with peers, colleagues, and C-level management.
Continue a keen focus on market trends and developments within the industry and adopt them to the business structure.
Successfully carry projects from concept sketches to prototypes and onto final apps in collaboration with engineers and developers.
Utilize user research to identify and document meaningful patterns providing recommendations based on findings.
Work directly with clients to present proof of concepts with research and best practice annotations.
The Hive Advertising, San Francisco, CA – March 2012 - June 2016
Director of Production
Oversaw the management of print, online, and video production, exceeding customer expectations.
Create and implement design assets, including user interface and user experience requirement specifications, storyboards, wireframes, and website prototypes.
Effectively revised as needed proofreading and checking for missing items, copy blocks, and ad elements.
Drove final artwork for print and production, including resolution, size, colors, and file type.
Provided creative support to a diverse and multifaceted client pool on particular projects and internal communications.
Euro RSCG San Francisco, San Francisco, CA – April 1997 - December 2011
Senior Creative
Managed multiple high-level and complex projects, including national and international advertising campaigns, executive leadership presentations, direct mail campaigns, and brand identity development.
Collaborated with diverse groups to develop and implement brand standards, raise brand awareness, and provide design direction for photography and video shoots.
Trained and mentored Junior Designers to educate and deliver cutting-edge creative design.
Developed high-quality print and broadcast media providing creative thought leadership and experiential and digital design.
Managed and delegated workflow, set schedules, and multitasked routinely.
Implemented processes and policies to drive creative best practices per company regulations.
Studio Manager
Managed diverse team members, including training, scheduling, and personnel evaluations.
Effectively enforced policies and procedures to better improve the working environment.
Collaborated with Art Directors to transform concepts into visual execution.
Oversaw various project administrative tasks, including vendor estimates, proofing, and circulating materials for review.
Digital Production Artist
Built and maintained mechanical files for print and production – resolution, size, colors, and crop marks to exceed client expectations.
Drove the complex creation and layout of prototypes, comps, and presentation materials.
Served as liaison for new project turnovers and weekly production meetings about the creative team.
Worked directly with clients and customers to prepare proofs for approval based on predetermined specifications.
Drove improvement in cost and labor efficiencies for the entire department.
Oversaw the water-tight inventory process, including fonts, logos, backgrounds, and photos, with solid documentation maintenance.
Hampel-Stefanides, San Francisco, CA – February 1996 - April 1997
Digital Production Artist
Foote Cone & Belding, San Francisco, CA – May - December 1995
Digital Production Artist
TECHNICAL SKILLS
Adobe Creative Cloud: InDesign, Photoshop, Illustrator, Lightroom, Premier, After Effects, Dimensions, Acrobat, Muse, etc.
Prototyping: Adobe XD, Figma, Sketch.
Apple: Final Cut X, Motion.
Windows: Office Suite, Outlook.
EDUCATION & TRAINING
Certification – Graphic Design
Extensión Cultural de la Universidad de las Américas – 1984
Certification – Human-Computer Interaction Design
Coursera - UC San Diego – 2016
Languages
Spanish / English