Art Direction + Photo composing + Production
Website, Magazine ads, TV Ad, Newspaper, In-Store products, Outdoors, Online​​​​​​​
UCSF Medical Center is a world-class hospital that wanted to increase awareness across the Bay Area. We created a holistic brand campaign that captured the real and emotional stories of local doctors and patients overcoming incredible challenges together. 
The campaign features TV spots, OOH, print and digital, including an Embarcadero BART station domination. PioneeringCare.com.
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